![]() ![]() It is recommended to promote seller sales from the three dimensions of user demand, encouraging the introduction of goods, and improving marketing and category construction. The study found that outdoor sports categories such as fishing gear and water equipment are most in demand in summer Niche toys such as patchwork and pet dogs are widely sought after by people during the epidemic Nail polish glue and false eyelashes, which belong to beauty products, are also very popular. This paper will collect and analyze search data for goods in Google Trends, classifying and summarizing such products that conform to the long tail theory. However, there is a lack of systematic classification and research on the rich commercial value of such niche toys. Niche market is the inevitable development of market competition, “long tail theory” with its unique perspective for the niche market provides a wealth of marketing value, has important practical significance for China’s small business marketing.
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